© 2018 by Collected Concepts

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Tuesday, Wednesday & Friday: 10-5

Thursday: 10-8

Saturday: 10-4

CLOSED Sunday and Monday



And by special appointment:

We love to work one-on-one with our customers to help them create the jewelry of their dreams. Email us to make your appointment today: jewelers@jewelersworkshop.com

301 N Sherman Ave,

Madison, WI 53704


A very special offer of 50% off all in case jewelry to celebrate our 50 years in business.

I want to do something BIG for our anniversary. You deserve it for letting us live this dream for 50 years. Here it is, the biggest sale we have had in my 10 years at Jewelers Workshop, right when you may need it most, the holiday season.


The Small Print

If you come to Jewelers Workshop between Black Friday and December 7th, everything in the cases will be 50% off (some things won't be in the case, some things we can't afford to sell at that price). Sizings and Appraisals are extra and sales are final. But otherwise, pretty straight forward. NO, you don't get to double up on any other offers and "some exclusions apply", just in case I make a mistake and you see a 3ct diamond in the case that shouldn't be there. No, custom work and repairs are not included (I still have to pay my staff a livable wage and I can't cut that in 1/2). Melee, gold and other stuff we put in custom design work isn't included but, some colored gems that we have hidden in the back of the safe are included. This won't be an annual thing and I plan on retiring before the store's 75th anniversary. 

A Personal Message

This is Jason writing this. I first stepped into Jewelers Workshop 20 years ago. I was dating Richard Armstrong's (the founder) step daughter Maia. I had no ambition at that point to be a jeweler. Ten years ago. Maia (now my wife of 18 years) and I moved back to Madison. Out of the blue Richard asked if I could help him out for the holiday season and then if I wanted to take over. While running a small business can be difficult it is a decision I have never regretted. 

Every day, I get to help make enduring, beautiful symbols of love in the form of jewelry. I meet people celebrating love and commitment. It is really cool. And I am really grateful that you let us make these symbols for you. 

I also work with an amazing, talented dedicated staff of people who love their art, working together and serving you. There have been some amazingly talented jewelers/artists/craftspeople who have worked here in the past, are working here now and who will join us in the coming years. I think I can speak for Maia, Johnny, Rab, Lori, Marcia, Jackie, Linda, Lisa Anne, Richard, Marti and all the jewelers who have come before them when I say, thank you for 50 great years. 


PS I have some really big plans for next year and  more beautiful jewelry than I want to have.  So, please come in next week. I promise, we'll make it worth your while.